Becoming an influencer in your industry is a GREAT way to become known as an expert. Once you are seen in this light, your new status will immediately put a proverbial cape on your back. You may legitimately BE an expert; but, if you never put yourself out there as such, how will you ever be seen as such?
So, becoming an influencer allows you to posture yourself as the expert you are!
The most reliable way to become an influencer is to get lots of your content “out there” (which I will explain how to do in the next post–or just listen to the episode posted below). But, once you have a packet of good content shared in one arena, you can find ways of repackaging it and applying it to another arena.
For example, I repackaged my presentation to the Florida Mystery Writers of America as a downloadable PDF and sent it out to my entire mailing list and posted it on my company’s site. I also used the audio to inspire the most recent episode, including the audio for all to hear. And, when I can get to it, I will be creating a video of the presentation itself. Also in the pipeline are plans to base an ebook off of that content and create some on-demand videos with the help of my friends at Hive Hub Media!
Putting your content out there means ongoing exposure, especially when you implement strong SEO tactics–but that is a whole other topic for a future discussion.
But, having that content give you consistent returns in terms of exposure not only keeps YOU out there as an expert, but also increases the exposure for your product / service. So, get some great content out there representin’!
Finally, you can gather the feedback and comments from your content as great testimonials. Have you ever seen how authors a bunch of quotes on the cover from people recommending their book? There’s a reason for that!! Someone let them know they loved their book, and instead of keeping that opinion to him/herself, the author shares it to increase the likelihood that you will then buy it. Simple, brilliant, and effective.
So, after a public appearance, solicit for testimonials. If you receive comments on your article, video, podcast episode–whatever!–take those comments and share them EVERYWHERE!!
Also, if you are putting content out there, chances are you are collecting contact information on those consuming it. (And, if you are not, you should be. Again, a topic for another time…). For example, I passed around a clipboard at my last presentation, as I do at all my MeetUps, and collect the email addresses of those in attendance. When people read my content online, they have the option to also submit their email address. So, having content out there can create opportunities to add contacts to your mailing list. Do it!!